品牌包含的东西更广泛一些,是从消费者行为去界定的,而商标是从法律角度去界定的。品牌一旦进入消费者头脑并形成一种根深蒂固的印象,是很难去改变的。租别人商标运营,一开始就蕴涵着风险,因此,权力的筹划宜早不宜迟。 Brands contain something broader, defined by consumer behavior, and trademarks are defined from the legal point of view. Once a brand enters the mind of a consumer and creates a deep-rooted impression, it is hard to change. Renting someone else’s trademark operation, beginning with the risk, therefore, the planning of power should not be late as soon as possible.