首先要了解产业环境，确认自己的强弱点，决定本企业的“核心”生意。这包括了解产业竞争者，即现有公司间的竞争；预测潜在的新的加入者的威胁；３年客户的评价和供应商的评价；了解市场上新出现的同类产品。企业一定要找准自己的位置，发挥强点，同时也要根据自己的强点... First of all, we must understand the industrial environment, identify their strengths and weaknesses, determine the business's “core” business. This includes understanding industry competitors, that is, competition among existing companies; predicting the threat of potential new entrants; 3 years of customer reviews and supplier reviews; and understanding of emerging products in the marketplace. Enterprises must find their own position, to play strengths, but also according to their own strengths ...