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随着人们旅游意识的提升,旅游活动日益普及,然在目前众多的旅游需求研究中,对于在农村与城市之间流动的农民工的旅游需求研究则极少见。为此,本文论证了农民工旅游对提升农民工生活质量、拉动潜在消费、丰富农民工文化生活的积极的作用,并进一步提出了促进农民工旅游实现的对策。这不仅可以深化农民工旅游需求的研究,对旅游企业开拓农民工旅游消费市场也有所裨益。
With the improvement of people’s tourism awareness, tourism activities are becoming more and more popular. However, in the current research on many tourism needs, the research on the tourism needs of migrant workers who move between rural areas and cities is extremely rare. Therefore, this paper demonstrates the positive role of migrant workers ’tourism in improving the quality of life of migrant workers, stimulating potential consumption and enriching the cultural life of migrant workers, and puts forward some countermeasures to promote the realization of migrant workers’ tourism. This not only can deepen the research on migrant workers’ tourism needs, but also benefit the tourism enterprises in opening up tourism market for migrant workers.