案例1:某公司研制出了一种新产品,原料是应用生物工程技术改造出的一种新昆虫,而这种昆虫在人们眼里比较肮脏,由此公司高层对诉求重点发生了争议。我们在接手这个产品以后,马上着手在它的三个目标市场展开市场调研,很快结论就出来了:大多数消费者对此昆虫的联想是负面的,是不可信的。所以我们在后来的策划方案里不再提此原料,而企业也为此付出了沉重的代价。案例2:有一发展商拟在深圳某中心旺地推出一个商场,却不知该经营什么,我们对此中心地带做了严密的商圈调研后,最后将该商场定位为以销售、推广“电子信息类产品”为主的经营业态,并围绕着这一商业定 Case 1: A company has developed a new product, a new insect that has been engineered using bioengineering techniques. The insects are so dirty in the eyes that high-level executives are arguing about their priorities. As soon as we took over the product, we immediately started the market research in its three target markets. The conclusion came quickly: Most consumers think the insects are negative and untrustworthy. Therefore, we later plan to no longer mention this material, and companies have also paid a heavy price. Case 2: One developer intends to launch a shopping mall in Shenzhen, but I do not know what to do. After we conducted a rigorous shopping center survey on this central area, I finally positioned the mall as a sales and marketing center for electronics Information products "based business format, and around the business set