新世纪以来英模电影的英雄建构与观众认同

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为了应对传播失效、引导乏力的难题,新世纪以来的英模电影在英雄建构方面进行了启用明星策略、拼贴纪实影像、建立英雄主体等多重路向的积极探索。尽管有了部分的提升、矫正,但总体来看它们并没有从“焦裕禄模式”中成功突围,对英雄牺牲的悲苦凸显严重阻碍了观众认同的生成;英模电影亟需通过渲染英雄作为奉献主体的幸福体验、有智慧有节制地呈现英雄作为奉献主体的牺牲体验等话语方式实践社会主义核心价值体系的积极传播。 In order to cope with the problem of ineffective dissemination and weak guidance, the English-style movies since the beginning of the new century have carried out active exploration of multiple directions such as opening star strategy, collage and documentary images, and establishing a hero body. In spite of some improvement and rectification, they generally did not break through successfully from “Jiao-Yu-Lu Model”. The tragedy of sacrificing heroes severely hindered the formation of audience approval. The English-style movies urgently needed to render their heroes as sacrifices The main body’s happiness experience, wisdom and restraint shows the hero as the dedication of the sacrificial experience and other discourse practice of the socialist core value system of active communication.
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