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没有市场的期刊就没有生存的价值.随着图书文化市场的快速发育与日益完善,期刊选择作者、读者的时代已经过去,作者、读者选择期刊的时代已经到来,这对于期刊编、作、读三者而言,失去的应该是痛苦和无奈,得到的应该是欢乐和自由.因为编者最关心的是期刊的质量和效益,作者最关心的是期刊的层次和价值、读者最关心的是期刊的作用和品位,而解决其三位一体、相得益彰的最优办法,不是行政指令,不是被动承受,恰恰是市场的引领和鞭策.目前,期刊界强化主动适应观念、克服困惑徘徊思想.强化市场经营观念.弘扬文人理财思想;强化“三个面向”观念、树立自我发展思想,等等,不但呼声强烈,而且各寻对策.
No market journals have no survival value.With the rapid development and improvement of the book culture market, periodical selection authors and readers are over, and the period when authors and readers choose journals has come. All three, the loss should be pain and helplessness, should be obtained joy and freedom.Because the editor is most concerned about the quality and effectiveness of the journal, the author is most concerned about the level and value of the journal, the reader is most concerned about the journal And the role and quality, and solve their Trinity, complement each other the best way is not an administrative order, not passive, it is precisely the market’s lead and encouragement.At present, the journal industry to strengthen the initiative to adapt to the concept, to overcome the puzzled hovering ideas .Enhance the concept of market management Carrying forward the literati financial management thinking; strengthening the concept of “three orientations” and fostering self-development thinking, and so on, we not only have strong voices but also seek solutions for each other.