加入WTO后的今天,中国的机械制造业在还没有完全适应国内市场经济的情况下,走出厂门,便进入了国际化市场。面对激烈的国际竞争,我国企业如何应对挑战,寻找自己的生存和发展空间,已成为亟待解决的问题。为此,我认为发展精品工艺,创造中国品牌,用名牌战略抢占国内外市场,不失为增强企业竞争力,迎接入世挑战的有效途径。 1.精品与工艺的理解 (1)精品的认识 所谓精品,就是人们对高质量产品的通俗称谓,是指那些性能优良、质量可 Today after China’s accession to the WTO, China’s machinery manufacturing industry has not yet fully adapted itself to the domestic market economy and has gone out of the factory to enter the international market. In the face of fierce international competition, how to deal with the challenges of Chinese enterprises to find their own space for survival and development has become a problem to be solved. To this end, I think the development of quality craftsmanship, the creation of Chinese brands, and the preemption of domestic and foreign markets with brand-name strategies are an effective way to enhance the competitiveness of enterprises and meet the challenges of accession to the WTO. 1. The understanding of quality and technology (1) the understanding of quality The so-called boutique, is the popular name for high-quality products, refers to those excellent performance, quality can be