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作为80后记忆里印象最为深刻的广告之一,“爱生活、爱拉芳”风靡一时,也让“拉芳”这个品牌在干禧年前后进入干家万户。一时间在外来品牌占据绝对优势的日化市场上,本土日化品牌也找到了立足之地现代生活中,凡涉及日化用品时,各种可供挑选的产品琳琅满目,货架上鳞次栉比的商品让人眼花缭乱,消费者似乎有很大的选择余地,但在各个品牌背后,其实不外乎是宝洁、欧莱雅、联合利华等国际大品牌,鲜有本土日化品牌能够与之抗衡;而从广东汕头走出来的吴桂谦,秉承“诚信、品质、分享”经营的理念,打响了自己的“拉芳”品牌。从音像到日化出身于潮南区胪岗镇的吴桂谦,父母都是农民,他自己也曾务过农,但他身在滨海城市的汕头,加上周围经商做买卖的商业环境,让吴桂谦也立志要拥有自己的一份产业,不再只是土地里刨食。
As one of the most impressive advertisements in the memory after 80, “love life, love Lafang ” all the rage, but also let “Lafon ” the brand into the cadres before and after the dry jubilee years. For a time in the absolute domination of foreign brands on the market, the local brands have found a foothold in modern life, where the daily necessities, the variety of products available for selection, row upon row of goods on the shelf Dazzling, consumers seem to have a great choice, but behind the various brands, in fact, is nothing more than Procter & Gamble, L’Oreal, Unilever and other major international brands, few local brands to compete with them; from Guangdong Shantou came out Wu Guiqian, adhering to the “integrity, quality, sharing ” business philosophy, started his “Lafon ” brand. From audio-visual to daily chemical industry, he came from Wu Gui-ch’ang, a town in Chaonan district, Chaonan District. Both parents are peasants and he himself had worked in agriculture. However, he was in the coastal city of Shantou and was surrounded by commercial traders. Also determined to have their own industry, is no longer just food in the land.