案例中,B企业在上海市场打造品牌过程中尝到的是“高成本、低产出”的苦果,这也是不少民营企业经常误入的“歧途”。从表面来看,林总的做法非常有道理,其步骤似乎无懈可击,然而细细分析,不难发现他的失误有如下几点: In the case, what B enterprise tasted in the process of brand building in Shanghai market is the bitter fruit of “high cost and low output”, which is also the “astray” that many private enterprises often make mistakes. On the face of it, Lin’s overall approach is very reasonable and his steps seem invincible. However, careful analysis shows that his mistakes are as follows: