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2001年:二战以来世界广告开支首次下降 2001年,世界广告开支大减,广告业出现了二战以来的首次衰退。广告业这种前所未有的萧条,主要是过热的高技术骤然降温造成的。2000年的高技术泡沫曾大大刺激了广告业的增长,这种繁荣使人们对2001年的发展作出了过了乐观的估计。
2001: The World’s Advertising Costs Decline for the First Time Since World War II In 2001, world advertising spending plummeted and the advertising industry experienced its first recession since World War II. The unprecedented depression in the advertising industry was mainly caused by the sudden cooling of overheated high-tech industries. The high-tech bubble of 2000 once greatly stimulated the growth of the advertising industry. This prosperity has led to an optimistic estimate of the development in 2001.