从整合营销的角度讲,旅游资源的开发要从消费者内心的需求出发,结合当地的现有资源开发出满足消费者需求的产品。最近,我们提出要发展、建设新黄山。新黄山的新应该体现在那里呢?消费者对旅游需求主要有四种类型:一、体验参与动态型;二、文化学习型;三、休闲度假型;四、娱乐探谜型。黄山旅游产 From the perspective of integrated marketing, the development of tourism resources should start from the inner needs of consumers and develop products that meet the needs of consumers in light of the existing local resources. Recently, we proposed to develop and build a new Huangshan Mountain. The new Huangshan should be reflected in there? Consumers demand for tourism there are four main types: First, to experience the dynamic participation; Second, cultural learning; Third, leisure and vacation type; Fourth, entertainment exploration mystery. Huangshan tourism products