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分析大运河的旅游资源及现状,对打造大运河的虚拟旅游资源品牌的可行性进行了分析,提出大运河虚拟旅游品牌建设的策略。
This paper analyzes the tourism resources and current situation of the Grand Canal, analyzes the feasibility of building the brand of virtual tourism resources of the Grand Canal, and puts forward the strategy of constructing the virtual tourism brand of the Grand Canal.