一个企业要做好品牌,首先要有好的产品,有好的产品更要做好产品策划。品牌形象如何整合产品策划,我们应该做好以下工作:研究产品本身首先,要了解产品的属性,特点,渠道及构成,产品的生产者及行业情况以及产品自身的受众。第二,是研究同类产品与自已产品的差异点,了解竞争者是如何做类似的产品, A good brand to do business, first of all have a good product, there are good products but also do a good job of product planning. How to integrate product planning brand image, we should do the following: Research the product itself First of all, to understand the product attributes, characteristics, channels and composition, product producers and industry conditions and product itself audience. The second is to study the difference between similar products and their own products to understand how competitors are doing similar products,