农村中小金融机构紧抓“互联网+”的机遇,开发海量数据,深掘数据价值,逐步推进精准营销管理,整合线下信息资源优势,开启了精准营销的新时代随着“互联网+”时代的全面来临,科技的发展不断驱动着大数据营销的发展,无论是传统银行还是互联网金融企业,都将数据视为炙手可热的新资源。蚂蚁金服、京东金融等互联网企业运用自身积累的庞大数据资源开 Small and medium-sized financial institutions in rural areas grasp the opportunity of “Internet +”, develop massive data, deepen the value of data, and gradually promote accurate marketing management, integration of offline information resources, opening a new era of precision marketing With the “Internet + ”The advent of the era, science and technology continue to drive the development of big data marketing, both traditional banks and Internet financial enterprises, the data as a hot new resource. Ant Financial Services, Jingdong Finance and other Internet companies use their own accumulated huge data resources open