音乐电视(即MTV)是电视文艺中比较重要的、充分发挥了电视艺术表现功能的一种艺术形式。它于20世纪80年代初始于美国,后来风行于世界各地,迅速成为电视音乐歌舞片中最为常见的艺术表现形式。1993年开始,中央电视台连续举办的中国音乐电视大奖赛,极大地推动了中国MTV的蓬勃发展 Music TV (MTV) is more important in television literature and art and gives full play to the art form of television art. Originally in the United States in the early 1980s, it became popular around the world and quickly became the most common form of artistic expression in television music and dance music. Since 1993, the continuous holding of the China Music and Television Grand Prix by CCTV has greatly promoted the vigorous development of MTV in China