复杂而系统的战略管理工作,借助平衡计分卡的原理,操作实施过程变得井然而有序,定量且科学。对于施工企业来讲,制定出一个符合企业自身特点,与自身的资源与能力相匹配,能够准确把握市场与环境中的机遇和潜力的企业发展战略目标和行动规划,并在企业运营过程中始终发挥导向作用,这是关乎到企业生存与发展的第一要务。 Complex and systematic strategic management, with the help of the principle of balanced scorecard, the operation of the implementation process becomes well-ordered, quantitative and scientific. For the construction enterprises, the company formulates a strategic development goal and a plan of operation in line with its own characteristics, matching its own resources and capabilities, and accurately grasping the opportunities and potentials in the market and environment. In the course of business operation, Play a guiding role, which is related to the survival and development of enterprises first priority.